How Old Navy has better quality than Dolce & Gabbana

A woman wearing a dolce and gabanna dress
Dolce & Gabbana Dress

My family knows a number of people who run dry cleaning businesses here in the U.S. My dad recently spoke with a dry cleaner owner who had to pay out a $2,000 claim to a customer, after the cleaning didn’t go well for her Dolce & Gabbana dress.

How did this happen? Shouldn’t professional dry cleaners know how to clean clothing properly? Why didn’t they look at the care instruction label?

Of course, the answer’s not so simple.

The thing is, it’s often impossible to know how to clean and take care of designer clothes properly. Luxury clothes aren’t made with lasting quality in mind; for better or for worse, artistry and aesthetics are the main concerns. Fabric performance, testing, and quality control aren’t a high priority, and the clothes that get made reflect that. Unlike mass-manufactured clothing, care instructions aren’t developed and tested to see if they’re appropriate. Designer clothes aren’t made with practical concerns, like cleaning, related to actual wearing of clothing in mind.

In contrast, mass-produced garments have to go through many rounds of decisions and inspections before they reach the market. Fabrics are carefully developed and created to ensure they hold up under wear and tear. Inspectors review every step of the garment-making process for quality control. Then additional performance testing is done by a third party lab, which test sample garments to develop care instructions that are appropriate for the items. All of these steps work together to create clothes that meet various standards for consistency, and ensure adherence to industry standards and the ordering company’s specifications for mass-market garments.

Let’s learn more about the contrasting approaches to garment making between large producers and small-lot production for high-end designers. You’ll see they’re almost entirely different industries, even though the end product is similar in the form of clothing. You might see how the operations are so different, that they might as well be considered different industries altogether. Read on to find out more.

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