Why is fashion on Amazon so cheap?

I’m in the market for crewneck sweatshirts, with the ones in my rotation wearing out after a few years of solid wear. (Please send recs my way if you have any! I’m looking for one that’s brushed on the inside, and don’t have wide necks like a lot women’s stuff do these days…)

I googled “crewneck sweatshirt” and Amazon ads were at the top of the results. Multiple ads had Gildan crewneck sweatshirts being sold for $11. So cheap! How is this possible?

See, it takes about $10 to make a single crewneck sweatshirt at large scale like for Gildan. And to make a reasonable profit after taking into account other costs like shipping, you need to charge about $30 at retail. So it’s likely the seller is actually losing money by charging so little. Why would they sell so cheap?

Some of the items for sale on Amazon for very cheap are probably what you’d expect – general overstock or overruns, where the manufacturer creates more items than are needed. The same stuff that’s sold in stores at a lower price – T.J.Maxx‘s whole spiel.

But another common scenario is that something is wrong with the item due to mistakes in production.┬áNothing is so wrong that it’s unwearable, but there’s an issue that makes it unacceptable for receipt by the customer. It might even be so wrong that they can’t turn around and sell to T.J.Maxx (they probably don’t want Gildan sweatshirts anyway). The seller, probably the manufacturer or someone related, is trying to salvage anything he can, and one way he might do that is to try and sell on Amazon. Let’s see how that might happen.

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Industry secrets: where T.J.Maxx really gets its merch

Despite the ongoing retail apocalypse, there’s a lot of oohing and ahhing about the longtime success of T.J. Maxx. It’s one of the only retailers out there today that’s still doing well, and for good reason. Shoppers love a bargain, being able to buy brand-name goods at a fraction of the full-price value. $20 for a Calvin Klein blouse, worth $80 at regular department stores like Macy’s? Sold!

When asked how it sell goods at such low prices, T.J. Maxx is extremely secretive. It does take the chance to toot its own horn by discussing how it sources goods directly from manufacturers, making all sorts of deals like buying last minute overstock, not including buyback clauses in contracts that require manufacturers to accept returns for unsold goods, and other wheeling-and-dealing behind closed doors that allows it to pass the savings onto consumers.

There doesn’t seem to be much questioning about these supposed tactics from the media that covers T.J. Maxx–it apparently has a history of staying mum and protecting its vendor sources. It projects an image of having insider connections to vendors who would be embarrassed to disclose that they sell to T.J. Maxx. Because of this, while fast fashion retailers like Forever 21 and H&M have been the subject of continued harsh media scrutiny, T.J. Maxx hasn’t been made to answer for its business practices and indiscretions.

As mentioned, T.J. Maxx is extremely secretive about its sourcing. But it’s still possible to make some guesses about its sourcing tactics based on a couple media articles and my dad’s encounters and experiences as a vendor.

Here’s the real deal.

Read moreIndustry secrets: where T.J.Maxx really gets its merch

How Old Navy has better quality than Dolce & Gabbana

A woman wearing a dolce and gabanna dress
Dolce & Gabbana Dress

My family knows a number of people who run dry cleaning businesses here in the U.S. My dad recently spoke with a dry cleaner owner who had to pay out a $2,000 claim to a customer, after the cleaning didn’t go well for her Dolce & Gabbana dress.

How did this happen? Shouldn’t professional dry cleaners know how to clean clothing properly? Why didn’t they look at the care instruction label?

Of course, the answer’s not so simple.

The thing is, it’s often impossible to know how to clean and take care of designer clothes properly. Luxury clothes aren’t made with lasting quality in mind; for better or for worse, artistry and aesthetics are the main concerns. Fabric performance, testing, and quality control aren’t a high priority, and the clothes that get made reflect that. Unlike mass-manufactured clothing, care instructions aren’t developed and tested to see if they’re appropriate. Designer clothes aren’t made with practical concerns, like cleaning, related to actual wearing of clothing in mind.

In contrast, mass-produced garments have to go through many rounds of decisions and inspections before they reach the market. Fabrics are carefully developed and created to ensure they hold up under wear and tear. Inspectors review every step of the garment-making process for quality control. Then additional performance testing is done by a third party lab, which test sample garments to develop care instructions that are appropriate for the items. All of these steps work together to create clothes that meet various standards for consistency, and ensure adherence to industry standards and the ordering company’s specifications for mass-market garments.

Let’s learn more about the contrasting approaches to garment making between large producers and small-lot production for high-end designers. You’ll see they’re almost entirely different industries, even though the end product is similar in the form of clothing. You might see how the operations are so different, that they might as well be considered different industries altogether. Read on to find out more.

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Surprising hidden environmental costs of garment-making

I’m a strong advocate of shopping less and owning fewer, high-quality clothing. It’s good for your wallet, it’s easier to organize everything, and there’s a psychological freedom to owning less stuff in general. The normally touted benefits of minimalism. Lots of people seek to build a capsule wardrobe or something similar for these reasons.

But with clothing, there’s even more pressing concerns to be conscientious with purchases. Garment production is a very resource-heavy and highly polluting industry that’s having significant impacts on water quality in many parts of the world. And it’s not just fast fashion–any garment production that occurs at an industrial scale is bound to contribute to toxic chemical dumping, carbon emissions, and solid waste from fabric left over after making the garment. This also includes many brands that tout themselves as eco-friendly.

So what exactly happens between raw materials arriving at a factory and a shirt being created? You might be surprised by just how long the supply chain can be, and how resource-intensive garment making really is.

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Why has clothing quality gone down?

Many people have noticed and commented that clothing quality is increasingly getting worse. It’s something I’ve noticed myself. I have shirts from college that have held up just fine, and even some socks from middle school (American Eagle!) that are perfectly good.

And then I have a pair of chinos from Gap that I just washed for the first time. There are now vertical white lines all down both pant legs, where the dye got washed out unevenly (see photos below). They’ve also stretched out a full size since I bought them.

DON’T BUY THESE. Image from Gap

 

 

After one wash… ­čÖü

The general consensus is that clothing quality has gone down sharply in recent years. To figure out why, let’s discuss the fashion industry in recent years, and the pressure faced by manufacturers to implement cost cutting measures that affect the quality of our clothing.

Read moreWhy has clothing quality gone down?

Why are so many white shirts see-through?

A sheer white shirt with a star print.
Sheer white shirt from Equipment. Image from Bloomingdale’s

When I googled this question to see if any answers were out there, I found no answers. Instead I got results like:

– How to find a non-see-through white shirt

– What to wear under a white shirt; and even

– How to wear a sheer shirt, advising you wear a contrasting colored bra under a sheer white shirt.

I guess this is the reason I once saw a woman in a professional office wearing a white t-shirt over a bright purple bra :/

But what about the actual question–why are white shirts so sheer? Why is it so dang hard to find white shirts that aren’t see-through? Especially when the white shirt is mentioned on every style essential list out there.

There’s actually a pretty simple reason why most white shirts are so sheer, even if the exact same style of the shirt in a different color is opaque. To learn why, let’s quickly go over how fabric is made and dyed for a shirt.

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Why are my t-shirts so sheer?

overly sheer t-shirt
A tissue tee, available for $62. Photo from Shopbop

I just had to throw out yet another t-shirt that I bought last summer. It had small holes in the sleeves and had lost its shape, especially in the collar. I didn’t think much about it when I bought it–it was $5 at a sample sale. I don’t think I even bothered trying it on.

It was a tissue tee.

Tissue tees, which have other names like slub-knit, are really common in the women’s apparel market today. You’ve probably seen them at retailers ranging from Old Navy to Neiman Marcus. They’re thin, flowy shirts with a loose shape that hang off your body a little.

Even though these tees come in every color, all of them tend to be pretty sheer–even in black. One of the other tees I got rid of, also purchased last year, is a dark grey. Somehow, even that shirt is sheer. I was frustrated and talked about this with my dad, who has worked as a vendor in the garment industry for 35 years.

Read moreWhy are my t-shirts so sheer?